ED RESOLUTION CAMPAIGN BRAND: PROMOTES MENTAL HEALTH AWARENESS 2023

In what would become three a company, a brand and a charity campaign and movement, all started one evening around a kitchen table for Founder, Edwin Usiade in late 2021. 

As he evaluated his personal and professional life, he realized that he had wronged a very close friend over a simple misunderstanding. He knew that he needed to apologize, kickstarting a mission to bring awareness to love and forgiveness to the UK.

Edwin knew how to apologise and had confidence that his friend would accept it. But in that moment, he realised that while he had no issue apologising, he had been holding on to anger in his heart from anyone who he felt had wronged him.

Instead of accepting apologies like he expected his friend to, he just deposited the wrongs into his mental bank deposit of heartbreak, disappointment and betrayal.

He carried these feelings with him and, with each heartbreak, he added to the bank. He finally reached the point where carrying all of that hurt was impossible for his mental well-being and he had to let it go, somehow or fall into depression.

Edwin soon discovered that while he found it difficult to let go of the hurt, there were those who found it difficult to say “I’m sorry.” He thought about all of the people who were in worse situations than he and were paralyzed by either the fear of apologising or the weight of anger. This triggered a burning need in his heart to do things differently in the New Year.

Ed I’m Sorry and I Forgive Pledge Campaign Hoodie Collection

‘‘Edwin soon discovered that while he found it difficult to let go of the hurt, there were those who found it difficult to say “I’m sorry.”’’.

As part of his challenge to himself, he started The Ed Associates Creation and Ed Resolution Campaign Brand, an eCommerce business that was born out of Edwin's personal experience to create designer quality and unique fashion clothing for Pledgers and Trendsetters, who are passionate about supporting charitable causes, making a difference in society and fashion. 

He knew that whatever campaign he created had to be on a subject people can relate to and have fun supporting it. Supporters can wear the campaign as their signature expression or fashion statement, knowing fully well that they are supporting charitable causes, making a difference in society in style. 

Edwin created the Ed Resolution Campaign's first campaign, Ed I'm Sorry & I Forgive Pledge Campaign. The campaign aims to promote mental health awareness and boost mental health, promote harmony, and foster peace between people across the UK. As well as, support the good work Mind does on Mental Health Wellbeing for all.

He said, “In the beginning, I had no idea how to launch an e-commerce clothing business. No idea how the clothing industry worked at all. But working through those challenges  also helped me let go of the issues and grievances I had been carrying in my heart''.

“It was at the same time I discovered Mind. The good work they do for people with mental health problems to get the support they need and the respect they deserve. This is why I am dedicating this campaign to Mind for the good they are doing for all.  As well as, unite people who find it difficult to forgive with those for whom it comes easily because the psychological power of forgiveness is priceless''.

He also said, ''The whole process has been a way to improve my own mental health, and I love that in finding a way to relieve my burdens, I can help others do the same thing. Once we got to the photoshoot with the range of campaign clothing, it was this instant moment of euphoria that I had risen through the darker times and into a place of light. My drive has always been the positive benefits other people will gain from this campaign''. 

The UK is facing a mental health crisis. One in six people in England reports a mental health problem every week, with a 2021 report by Surrey University suggesting that the number of over-50s suffering from depressive symptoms has almost doubled compared to previous years.

Encouragingly, US research suggests that fostering forgiveness can reduce anxiety, depression, and stress. The report also shows that forgiveness can lower blood pressure, promote healthier sleep, and reduce the risk of heart attacks. 

The Ed Resolution Campaign calls on people across the UK to pledge themselves toward healing divides and protecting their own well-being.

People can take the “Ed I’m Sorry and I Forgive” pledge by purchasing Ed pledge charity clothing available via the campaign website. Each item identifies the wearer’s commitment to letting go of anger and embracing forgiveness and supporting charitable causes. 

• Give yourself time

Reflecting on how your actions have made you feel can help your subconscious catch up with your conscious decision to forgive.

• Empathise

Consider your dispute from all sides, and empathise with others. Remind yourself that no one is perfect, and everyone makes mistakes.

• Forgive yourself

Acknowledge your role in any dispute, and let go of any feelings of misplaced guilt.

Edwin said,'' I invite everyone to join me in pledging their resolution and support Mind for their good works. Gift some campaign apparel, or buy something as a symbol of your personal commitment to promoting mental health awareness. And let’s build a more forgiving, more loving community together.”

The Ed I'm Sorry & I Forgive Pledge Campaign is a Charity Focussed Campaign. This means a percentage of the sales will be nominated to a charity via the Ed Resolution Campaign Charity Award.

The Ed Resolution Campaign Charity Award for Ed I’m Sorry & I Forgive Pledge Campaign will be awarded to Mind. 

The Ed I'm Sorry & I Forgive Pledge Campaign starts on 9 January 2023 and ends 09 January 2023.

Thank you for supporting the Ed Resolution Campaign Brand - Ed I'm Sorry & I Forgive Pledge Campaign.