News & Media

E.R.C.B Launches New Charity Campaign for the UK

30 Aug, 2022

London-based Social Enterprise Launches a Fashionable Clothing Collection to Raise Money for Better Mental Health



London-based social enterprise, Ed Resolution Campaign Brand (ERCB) in City Road, is set to launch an online unique fashion-forward campaign on Monday, 1st September, 2023 aiming to raise £41,400 through their clothes collection for the mental health charity, Mind.


ERCB is poised to redefine the connection between style and substance with its latest initiative, the Ed Mental Health Pledge Campaign 2023. A campaign crafted not just of garments but of a powerful message, driven by its founder, Edwin, and his journey through depression. Recognizing the omnipresence of mental health struggles in our society, the collection harnesses his passion for fashion to dismantle the existing stereotypes and stigma.


Edwin's battle with depression wasn't simply a personal crisis, but a turning point that ignited a resolve to channel his experiences into a transformative campaign. Now, ERCB aspires to shift the narrative surrounding mental health, substituting whispers of stigma with open, accepting conversations.

They understand that fashion is an art form that speaks to our individuality, our experiences, and our emotions. By weaving mental health awareness into the fabric of their designs, they are giving people a platform to wear their courage and resilience with pride and elegance.


This exclusive clothing collection reflects a duality of purpose – it's both a celebration of unique style and a resonant statement of solidarity with those touched by mental health issues. Each garment is boldly emblazoned with elements of empowerment and unity, creating pieces that transcend the ordinary and echo a powerful message about mental health awareness.


Beyond using fashion as a voice, the Ed Mental Health Pledge Campaign 2023 harbours a deeper mission: to extend tangible support to Mind Charity.

The campaign pledges to donate a portion of the sales to Mind, enabling them to continue their invaluable work in the mental health sphere. It's not just about raising funds; it's about raising hopes, raising spirits, and raising a community that stands in solidarity with mental health.


The collection is more than just a fashion statement – it's a beacon of hope for those living with mental health issues and a testament to the power of unity. It's their call to action for all of us to step up, stand together, and showcase that indeed, mental health matters.


Edwin said: "This campaign is an intimate and heartfelt project for me. I am thrilled to channel my creativity towards such a pressing cause, combining my passion for design with the mission to raise awareness of mental health issues. It's my hope that through this unique blend of fashion and advocacy, we can start conversations, promote understanding, and help those affected by mental health issues to realize they are not alone. Supporting Mind charity is an opportunity to improve countless lives and ensure that help is readily available for those who need it."


The Ed Mental Health Pledge Campaign 2023 offers a distinctive collection of clothing designed by ERCB., with 10% of the sales raised from these products going directly to Mind via Work For Good. This initiative also supports local businesses and independent craftsmen involved in creating the clothing line, echoing the spirit of community and unity.


Ian O'Reilly, Head of Community & Events Fundraising at Mind, said: "We are immensely grateful to Edwin and ERCB for choosing to support Mind through this unique campaign, and we wish them every success. In these challenging times, mental health and well-being have come into sharper focus. One in four of us will experience a mental health problem in any given year, making it crucial that no one has to face this alone. Every donation that Mind receives enables us to improve services, provide information, and extend our support to as many people as possible."


To support ERCB and donate, please visit


Notes to editors:


This press release has been generated and sent by Edwin’s Humankind Services and not by the Mind media team.


For more information please contact Edwin Usiade on 07877255907 or email: .


About Mind:

  • Mind is the leading mental health charity in England and Wales. They provide advice and support to empower anyone experiencing a mental health problem. They campaign to improve services, raise awareness and promote understanding. They won't give up until everyone experiencing a mental health problem gets both support and respect.

  • Please note that Mind is not an acronym and should be set in title case.

  • Mind has a confidential information and support line, Mind Infoline, available on 0300 123 3393 (lines open 9am - 6pm, Monday – Friday)

  • Mind’s online mental health community Side by Side is a safe space where anyone aged 18 and over with experience of a mental health problem can share their story, connect with others, access Mind’s wider information and resources, and give support in return. Find out more at

  • Mind offers free resources for employers to help improve mental wellbeing. For more information, visit