ERCB Extends New Charity Campaign for the UK

Ed Mental Health Pledge Campaign Cover Page  Featuring a Male and Female Models In Campaign Collection

London, UK – Ed Resolution Campaign Brand (ERCB), a London-based social enterprise located in City Road, is embarking on an extended and innovative journey to raise £41,400 for the mental health charity, Mind. The initiative, known as the Ed Mental Health Pledge Campaign 2023, seeks to make mental health a fashionable statement through a unique clothing collection.


Founder Edwin's personal battle with depression has ignited a transformational mission to challenge the stigma surrounding mental health. The collection is not just about fashion but a powerful message aimed at fostering open conversations and acceptance of mental health struggles in our society.


ERCB recognizes that fashion is a form of self-expression, and their designs weave mental health awareness into each garment. This collection serves a dual purpose, celebrating individual style while conveying a message of solidarity with those affected by mental health issues.


Beyond its fashionable appeal, the Ed Mental Health Pledge Campaign 2023 has a profound mission – to provide tangible support to Mind Charity and individuals silently battling mental health problems. A portion of the sales will be donated to Mind, ensuring they can continue their crucial work in the mental health sphere.

 A Female and Male model standing apart, yet close.

This campaign is more than just a fashion statement; it's a beacon of hope for those living with mental health issues and a testament to the power of unity. It calls on all of us to stand together, raise awareness, and show that mental health matters.


Edwin shared, "This campaign is a deeply personal project for me. By combining my passion for design with the mission to raise awareness of mental health issues, we aim to start conversations, promote understanding, and ensure those affected by mental health challenges know they are not alone. Supporting Mind charity offers an opportunity to improve countless lives and make help readily available for those in need."


The Ed Mental Health Pledge Campaign 2023 offers a unique collection of clothing designed by ERCB, with 10% of the sales directly benefiting Mind through Work For Good. This initiative also supports local businesses and independent craftsmen, emphasizing the spirit of community and unity.


Ian O'Reilly, Head of Community & Events Fundraising at Mind, expressed their gratitude, stating, "We are immensely grateful to Edwin and ERCB for choosing to support Mind through this unique campaign. In these challenging times, mental health and well-being have become increasingly important, and every donation received enables us to extend our support to as many people as possible."


To support ERCB and donate, please visit Together, we can make a difference in the lives of those affected by mental health issues.

Notes to editors:

This press release has been generated and sent by Edwin’s Humankind Services and not by the Mind media team.

For more information please contact Edwin Usiade on 07877255907 or email: .

About Mind:

  • Mind is the leading mental health charity in England and Wales. They provide advice and support to empower anyone experiencing a mental health problem. They campaign to improve services, raise awareness and promote understanding. They won't give up until everyone experiencing a mental health problem gets both support and respect.

  • Please note that Mind is not an acronym and should be set in title case.

  • Mind has a confidential information and support line, Mind Infoline, available on 0300 123 3393 (lines open 9am - 6pm, Monday – Friday)

  • Mind’s online mental health community Side by Side is a safe space where anyone aged 18 and over with experience of a mental health problem can share their story, connect with others, access Mind’s wider information and resources, and give support in return. Find out more at

  • Mind offers free resources for employers to help improve mental wellbeing. For more information, visit


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